On Monday, July 23rd, the Chairman of the London 2012 Organizing Committee, Seb Coe, and the Chairman of the International Olympic Committee, Jacques Rogge, officially opened the International Broadcast Centre/Main Press Centre. For the first time ever in the history of the Olympic games, media, radio and TV representatives will all be under the same roof, as yet another example of utilizing spaces to it fullest. Located inside the Olympic Park, the complex will cater for over 20,000 broadcasters, photographers and print journalists, who, with their work and thanks to the aid of the latest technology, will be bringing the Games to four billion people worldwide. The completion of the 275m long, 104m wide and 21m tall building occupying a 29,000 sqm area and with a 4,500t steel frame, required 10 weeks of work. It will also house a shopping area with banks, travel agents, news agents and a post office, as well as a catering area that will serve up to 50,000 meals a day. The building was designed to be converted into offices at the end of the Games.